The name Fabric comes from the social fabric—the connection and trust essential for flourishing economies, strong communities, and personal well-being. Unlike other resources, social fabric is made by each and everyone of us, as we are, where we are. Its quality is up to us. Its quantity is infinite.
The more we use Fabric, the more we talk; the more we talk, the more we laugh; the more we laugh, the more we trust; the more we trust, the more good we can do together; the more good we do together, the closer we get to a world where everyone belongs.
Social fabric is a riff on physical fabric.
Physical fabric—cloth—was one of the first human creations. It has existed from the beginning of time, in every culture, all over the globe. It has always protected people from the elements and offered us a canvas for infinite forms of expression. We think of Fabric as a new medium of communication that achieves the same.
Just as physical fabric is stronger the higher its thread count, social fabric is stronger with more connection with those nearby. The more people use Fabric, the more we all benefit.
We love the name and hope it transforms how people see the world, and our infinite capacity to shape it.